Practical resources, guides, and models to help marketers and founders scale customer acquisition profitably.
The LTV to CAC ratio tells you whether growth is sustainable or burning capital. Here is how to read it, what healthy looks like, and how to act on it.
Customer lifetime value is the most important number for setting acquisition targets. Here is the exact formula, inputs, and how to apply it to real decisions.
Most businesses calculate CAC wrong by leaving out key costs. Here is what customer acquisition cost actually includes, the correct formula, and how to use it.